What is a CRM (Customer Relationship Management) and how does it benefit businesses in their growth and increase their sales?
CRM's help you to organise and keep your contact, lead, and customer data organized as well as gather leads and sales analytics from those just 'passing by' your site in searches. Companies often struggle to make sense of information from customers public records and external databases. CRM is a tool that makes your process easier for IT managers and your sales department.
This kind of CRM system focuses on using software applications which help incorporate the various sets of information available on each customer into one useful file. For example, it will bring together a client’s contact information, purchase history and any previous communication they have had with the company on one web page so that the employee can provide them with rapid service and response. This kind of CRM software solution provides a support center to the sales, marketing, customer service, and accounts receivable departments. It can also be used to help the next type of CRM system, Sales Force Automation.
Sales Force Automation
This CRM system will keep a record of every stage of the sales process, helping employees automate activities like making reports, scheduling emails, calls and mailings.
Analytical systems will look into customer data from an analytical angle to better come up with sales and marketing strategies that can be effective for future sales. They will look at data from all the different databases you use, and then by using techniques like data mining, will come up with patterns and trends. This allows the company to look at the data from the wider angle, allowing for better creation of long term strategies for sales and customer management.
Collaborative systems focus on integrating external contacts – like vendors and distributors – and providing data to its customers through an extranet. This allows the customers to be proactive about improving the service they get from the company, by providing them with a support center, new tools, and technologies like instant messaging.
This is a combination of Analytical and Operational systems as it can store, analyze and track the various campaigns the company has. It can also be effective in targeting specific types of customers by sending emails, texting, calling them, or sending them marketing emails with special offers.
This is similar to an Analytical system, but is used as a sales tool for employees who can look at trends and sales performance.
Attract, retain and delight more customers. Zoho CRM gives you a 360-degree view of your complete sales cycle and pipeline.
Salesforce Desk - Broaden Your Perspective
Online customer service software and support ticket help desk software for fast-growing companies.
All-in-one sales and marketing automation software for small businesses that combines CRM, email marketing and e-commerce.
CRM provides advantage for growing companies and makes things a lot more easier. It is more important for making long term strategy for gathering customer leads and provide better service for the customer. CRM software can help maximize and boost your sales volume.
Article source: ProjectManagement.com and also thanks NIDA RASHEED.